goodwill

good·will
G2O1O1D2W4I1L1L1
Australia, Canada, UK, US/ˌɡʊdˈwɪl/British, Southern, Standard/ˌɡɵdˈwɪl/New Zealand/ˌɡʊdˈwəl/Northern Ireland, Scotland/ˌɡʉdˈwɪl/

noun

A favorably disposed attitude toward someone or something.

Opposite
CommonScrabble 13

Meanings

goodwill1

noungoodwill (usually uncountable, plural goodwills)

plural goodwills · alternative dated good-will

  1. uncountableusuallyA favorably disposed attitude toward someone or something.

    Synonyms: benevolence

  2. uncountableusuallyaccountingThe value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
  3. uncountableusuallybusinessThe ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
  4. uncountableusuallytrade unionismbusinessThe willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.

    As Denning MR said in Secretary of State for Employment v ASLEF (No. 2) (1972): 'a man is not bound to do more for his employer than his contract requires. He can withdraw his goodwill if he pleases.'

    2007 [1972], John Duddington, quoting Tom Denning, Baron Denning, Employment Law, Pearson Education, →ISBN, page 101
    1 more example

    The downside of this cost-saving strategy was that the train service could only be covered by goodwill. Whenever there was a spat between ASLEF and management - regardless of cause - the withdrawal of this goodwill became a stick with which unions could beat management.

    2022 November 16, Graham Eccles, “The Rest Day Working saga...”, in RAIL, number 970, page 32
  5. CanadaUScapitalizedcountableuncommonusuallyA thrift shop.

    Buy from goodwills, garage sales, friends, and neighbors. Choose beautiful, functional, durable items made by craftspeople.

    1990, Karen Christensen, Home Ecology: Simple and Practical Ways to Green Your Home, Fulcrum Publishing, page 65
    2 more examples

    Eventually she made her way onto a train, disguised in a wig and wheeling a pram complete with lifelike baby doll, just purchased from a goodwill store. Everyone seemed to want to look at 'her baby' and she had to pull the blankets over it as far as they would go or suspicions would have been aroused. A woman in a colorful dress who was sitting opposite Angie[…]

    2008, Esther Carney, Avenging Angel, zeus, →ISBN, page 445

    And I got tired of mom buying me used clothes from a goodwill store. I always thought back then, if Dad wouldn't had drank so much, he could have given mom a little bit more money to clothe us better. I say us, remember I had two sisters, and mom would buy them used clothes, also[…]

    2025 January 7, Robert Garcia, Died Three Times Lived Once, AuthorHouse, →ISBN
verbgoodwill (third-person singular simple present goodwills, present participle goodwilling, simple past and past participle goodwilled)

present singular third person goodwills · participle present goodwilling · participle past goodwilled · past goodwilled · alternative dated good-will

  1. transitiveTo voluntarily provide or cover some or all of the cost of (something) to maintain goodwill.

    The company goodwilled the cost of the repairs.

Goodwill2

nounGoodwill (plural Goodwills)

plural Goodwills

  1. Alternative letter-case form of goodwill (“thrift shop”).
proper nounGoodwill (plural Goodwills)

plural Goodwills

  1. Numerous places:
    1. A Free Village in Saint James Parish, Jamaica.
    2. An unincorporated community in Mercer County, West Virginia, United States, named after one Mr. Goodwill, the proprietor of a local mine.

Synonyms & antonyms

nounA favorably disposed attitude toward someone or something.

Opposite

More synonyms by meaning

noun(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

Similar

nounthe friendly hope that something will succeed

Similar

nouna disposition to kindness and compassion

Synonym sets from Open English WordNet, CC BY 4.0.

Origin

  1. Old English*gōdwille
  2. Middle English*goodwille, good wille
  3. Englishgoodwill

From Middle English *goodwille, good wille, possibly from Old English *gōdwille (compare gōdwillende (“well-pleased”)). Compare also Scots guidwilly, guidwillie (“displaying goodwill”). By surface analysis, good + will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”). The sense "thrift shop" is a genericized trademark of the US-based chain Goodwill Industries.

Full word history & related roots →

Translations

Ancient Greek εὔνοια
  • εὔνοια (eúnoia)favorably disposed attitude
Bulgarian благоскло́нност, добра́ во́ля
  • благоскло́нност (blagosklónnost)favorably disposed attitude
  • добра́ во́ля (dobrá vólja)favorably disposed attitude
  • доброжелателство (dobroželatelstvo)favorably disposed attitude
Chinese Mandarin 善意, 好意
  • 善意 (shànyì)favorably disposed attitude
  • 好意 (hǎoyì)favorably disposed attitude
  • 商譽 /商誉 (shāngyù)accounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • 商譽 /商誉 (shāngyù)business: ability of an individual or business to exert influence within a community, club, market or another type of group
Czech dobrá vůle
  • dobrá vůlefavorably disposed attitude
Danish velvilje
  • velviljefavorably disposed attitude
Dutch welwillendheid, goede wil
  • welwillendheidfavorably disposed attitude
  • goede wilfavorably disposed attitude
  • goodwillaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • goedwilaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Esperanto bonvolo
  • bonvolofavorably disposed attitude
Finnish hyväntahtoisuus, hyvä tahto
  • hyväntahtoisuusfavorably disposed attitude
  • hyvä tahtofavorably disposed attitude
  • liikearvoaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • goodwillaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • vaikutusvaltabusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
French bonne volonté, bienveillance
  • bonne volontéfavorably disposed attitude
  • bienveillancefavorably disposed attitude
  • achalandageaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • cote d'estimeaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • survaleurbusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
  • écart d'acquisitionbusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
German guter Wille, ideeller Unternehmenswert
  • guter Willefavorably disposed attitude
  • ideeller Unternehmenswertaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Greek καλή θέληση, εύνοια
  • καλή θέληση (thélisi)favorably disposed attitude
  • εύνοια (évnoia)favorably disposed attitude
  • ευμένεια (evméneia)favorably disposed attitude
  • αέρας (aéras)accounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Hebrew רָצוֹן טוֹב
  • רָצוֹן טוֹב (ratsón tov)favorably disposed attitude
Hindi सौहार्द, सद्भाव
  • सौहार्द (sauhārd)favorably disposed attitude
  • सद्भाव (sadbhāv)favorably disposed attitude
  • हितैषिता (hitaiṣitā)favorably disposed attitude
  • हितेच्छा (hitecchā)favorably disposed attitude
Hungarian jóakarat, jóindulat
  • jóakaratfavorably disposed attitude
  • jóindulatfavorably disposed attitude
  • befolyásolási képességbusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
Irish dea-mhéin, cáilmheas
  • dea-mhéinfavorably disposed attitude
  • cáilmheasaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • dea-thoilaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • cáilmheasbusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
Italian buona volontà
  • buona volontàfavorably disposed attitude
Japanese 善意, 親善
  • 善意 (zen'i)favorably disposed attitude
  • 親善 (shinzen)favorably disposed attitude
  • 暖簾 (noren)accounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Korean 선의, 친선
  • 선의 (seonui)favorably disposed attitude
  • 친선 (chinseon)favorably disposed attitude
  • 영업권 (yeong'eopgwon)accounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Latin bona voluntas
  • bona voluntasfavorably disposed attitude
Māori arohanui
  • arohanuifavorably disposed attitude
Norwegian Bokmål velvilje, tillit
  • velviljefavorably disposed attitude
  • tillitfavorably disposed attitude
  • goodwillaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Polish dobra wola, życzliwość
  • dobra wolafavorably disposed attitude
  • życzliwośćfavorably disposed attitude
  • benewolencjafavorably disposed attitude
  • łaskawośćfavorably disposed attitude
  • przychylnośćfavorably disposed attitude
  • renomaaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • renomabusiness: ability of an individual or business to exert influence within a community, club, market or another type of group
Portuguese boa vontade
  • boa vontadefavorably disposed attitude
Romanian bunăvoință
  • bunăvoințăfavorably disposed attitude
Russian до́брая во́ля, доброжела́тельность
  • до́брая во́ля (dóbraja vólja)favorably disposed attitude
  • доброжела́тельность (dobroželátelʹnostʹ)favorably disposed attitude
  • благоволе́ние (blagovolénije)favorably disposed attitude
  • благожела́тельность (blagoželátelʹnostʹ)favorably disposed attitude
  • благоскло́нность (blagosklónnostʹ)favorably disposed attitude
  • делова́я репута́ция (delovája reputácija)accounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Scottish Gaelic gean-math
  • gean-mathfavorably disposed attitude
Slovak dobrá vôľa
  • dobrá vôľafavorably disposed attitude
Spanish buena voluntad, bienquerencia
  • buena voluntadfavorably disposed attitude
  • bienquerenciafavorably disposed attitude
  • bienquererfavorably disposed attitude
Swedish välvilja, goodwill
  • välviljafavorably disposed attitude
  • goodwillaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
  • affärsvärdeaccounting: the value of a business entity not directly attributable to its tangible assets and liabilities
Tagalog mabuting kalooban
  • mabuting kaloobanfavorably disposed attitude
Ukrainian до́бра во́ля, добрози́чливість
  • до́бра во́ля (dóbra vólja)favorably disposed attitude
  • добрози́чливість (dobrozýčlyvistʹ)favorably disposed attitude
  • доброзичли́вість (dobrozyčlývistʹ)favorably disposed attitude

Rhymes & wordplay

Rhymes with goodwill

All rhymes →
Cite this entry
APA

goodwill. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/goodwill

MLA

“goodwill.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/goodwill. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “goodwill,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/goodwill.

Source: goodwill on Wiktionary, CC BY-SA 4.0.