Meanings
- uncountableAn advertising strategy that uses unconventional interactions in order to promote a product or service.
We first felt the taste of guerrilla marketing in the theater industry. Why? For starters, often, theater professionals are big on passion, but not so big on funds.
2008, Jonathan Margolis, Patrick Garrigan, Guerrilla Marketing For Dummies, John Wiley & Sons, →ISBN, page 211 more example
Guerrilla marketing is addressed to both the unconscious and the conscious. It changes attitudes while modifying behavior. It comes at the customer from all directions. It persuades, coerces, tempts, compels, romances, and orders the customer to do your bidding.
1984, Jay Conrad Levinson, Guerrilla Marketing: secrets for making big profits from your small business, Houghton Mifflin, →ISBN, page 35
Origin
Popularized by American ad executive and business writer Jay Conrad Levinson in Guerrilla Marketing (1984).
Full word history & related roots →Translations
Finnish sissimarkkinointi
- sissimarkkinointitype of advertising strategy
Polish marketing partyzancki
- marketing partyzanckitype of advertising strategy
Cite this entry
guerrilla marketing. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/guerrilla%20marketing
“guerrilla marketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/guerrilla%20marketing. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “guerrilla marketing,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/guerrilla%20marketing.
Source: guerrilla marketing on Wiktionary, CC BY-SA 4.0.