hall test

noun

A form of market research in which members of the public are recruited and brought to a central location to provide feedback.

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Meanings

nounhall test (plural hall tests)

plural hall tests

  1. businessA form of market research in which members of the public are recruited and brought to a central location to provide feedback.

Origin

So called because the central location might be a large room or hall.

Full word history & related roots →
Cite this entry
APA

hall test. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/hall%20test

MLA

“hall test.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/hall%20test. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “hall test,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/hall%20test.

Source: hall test on Wiktionary, CC BY-SA 4.0.