Meanings
- uncountablebroadcastingThe scheduling of a new or unpopular program between two popular ones in the hope that viewers will watch it.
Hammocking tries to establish a new program, or to recover the audience for a show slipping in popularity […]
1994, Sydney W Head, Christopher H Sterling, Lemuel B Schofield, Broadcasting in America: a survey of electronic media2 more examples
Indeed, the acceptance that hammocking and the mixed-schedule is in decline formed an important part of the BBC's argument for new digital channels.
2004, Damian Tambini, Jamie Cowling, From public service broadcasting to public service communicationsHammocking is a frequently employed strategy. For example, it is often seen in children's cartoon blocks in which a newcomer is sandwiched between two established series.
2005, Philippe Perebinossoff, Brian Gross, Lynne S Gross, Programming for TV, radio, and the Internet
- gerundparticiplepresentpresent participle and gerund of hammock
Cite this entry
hammocking. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/hammocking
“hammocking.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/hammocking. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “hammocking,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/hammocking.
Source: hammocking on Wiktionary, CC BY-SA 4.0.