hype cycle

plural hype cycles

1. businessThe various stages in the adoption of a new technology or product.

   the AI hype cycle

   4 more examples

   the Web3 hype cycle

   the crypto hype cycle

   It is hard to recall the last time a drug so excited the general public. Fen-phen in the 1990s, maybe? Viagra or Botox in the 2000s? Each had amazing hype cycles but none as explosive as Ozempic.

   2023 October 9, Tressie McMillan Cottom, “Ozempic Can’t Fix What Our Culture Has Broken”, in The New York Times, →ISSN

   Now there are hundreds of start-ups focused on defense technology, he said. “It’s clear we are in a hype cycle,” he said.

   2025 August 4, Sheera Frenkel, quoting Billy Thalheimer, “The Militarization of Silicon Valley”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC