Meanings
- uncountableExcessive or ubiquitous advertising.
- uncountableAdvertising by means of the Internet and hypermedia.
Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.
2004, Anja Janoschka, Web Advertising: New forms of communication on the Internet1 more example
[T]he structure of hyperadvertising is different […] The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.
2006, Language Problems & Language Planning, page 207
Origin
Cite this entry
hyperadvertising. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/hyperadvertising
“hyperadvertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/hyperadvertising. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “hyperadvertising,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/hyperadvertising.
Source: hyperadvertising on Wiktionary, CC BY-SA 4.0.