Meanings
alternative if you can't dazzle them with your brilliance, blind them with bullshit
- slangvulgarWhen one doesn't have all the facts or have a brilliant explanation, one can often convince people or win an argument by using nonsense.
If so, there's no better recipe than that of W.C. Fields, who asserted: 'If you can't dazzle them with brilliance, baffle them with bull."
2009, John Farndon, Do You Think You're Clever?, →ISBN5 more examples
I said, "What do you do, Bill?" He says "Well, if I can't dazzle them with my brilliance I baffle them with my bull," and doggone if he doesn't.
1958, Pacific Northwest Advisory Board, 100th Regular Meeting, page 10The maxim that "if you can't dazzle them with brilliance, baffle them with bull" won't serve. An artful proposal may sometimes win a grant for a less than brilliant project, but a rare exception doesn't make a rule.
1984, Roy Meador, Guidelines for preparing proposals, →ISBNThis is where the opposing attorney would love to hammer you in a lie in an effort to offset or divert attention to their less than honest descriptions of whatever the issue you are at the time discussing. If you can't dazzle them with brilliance, baffle them with bull !
2006, Raymond A. Heninger, Without Honor, →ISBN, page 78As Skip had always heard “If you can't dazzle them with brilliance baffle them with bull” is a pretty effective way out of a tight spot.
2011, Carl Capatina, You Don't Know Me, But My Name is Yea, →ISBN, page 108If you can't dazzle them with brilliance, baffle them with bull. The phrase her mentor liked to quote had actually been a bit more descriptive than that, but it was the philosophy that was important.
2012, Christine Flynn, Finally His Bride, →ISBN
Origin
Misattributed to W.C. Fields. Original source unknown.
Full word history & related roots →Cite this entry
if you can't dazzle them with brilliance, baffle them with bull. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/if%20you%20can't%20dazzle%20them%20with%20brilliance%2C%20baffle%20them%20with%20bull
“if you can't dazzle them with brilliance, baffle them with bull.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/if%20you%20can't%20dazzle%20them%20with%20brilliance%2C%20baffle%20them%20with%20bull. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “if you can't dazzle them with brilliance, baffle them with bull,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/if%20you%20can't%20dazzle%20them%20with%20brilliance%2C%20baffle%20them%20with%20bull.
Source: if you can't dazzle them with brilliance, baffle them with bull on Wiktionary, CC BY-SA 4.0.