influencer marketing

noun

A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.

Ask AI about this wordChatGPTClaudePerplexityGoogle AIGrok

Meanings

nouninfluencer marketing (uncountable)
  1. uncountablebusinessA form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole.
Cite this entry
APA

influencer marketing. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/influencer%20marketing

MLA

“influencer marketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/influencer%20marketing. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “influencer marketing,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/influencer%20marketing.

Source: influencer marketing on Wiktionary, CC BY-SA 4.0.