infomercial

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Australia, UK/ˈɪnfəˌmɜːʃəl/Canada, US/ˈɪnfəˌmɝʃəl/

noun

A program-length television commercial, typically between thirty minutes and one hour long, that advertises a product or service by presenting supposedly impartial information about it.

Less commonScrabble 18

Meanings

nouninfomercial (plural infomercials)

plural infomercials · alternative informercial

  1. A program-length television commercial, typically between thirty minutes and one hour long, that advertises a product or service by presenting supposedly impartial information about it.

    Dionne and I were both named after great singers of the past who now do infomercials.

    1995, Amy Heckerling, Clueless, spoken by Cher (Alicia Silverstone)
    2 more examples

    Known for wearing her signature headdress and speaking in a thick Caribbean accent, Miss Cleo was the queen of psychic infomercials.

    2008, Margena A. Christian, “Where Is ... Miss Cleo?”, in Jet, volume 112, number 26, page 38

    “The number of product placements this season is hilarious to the point that it’s basically a giant infomercial,” one user posted.

    2025 October 29, Alaina Demopoulos, “What’s with the sponcon slop in Nobody Wants This? Netflix, nobody wants this”, in The Guardian, →ISSN

Synonyms & antonyms

nouna television commercial presented in the form of a short documentary

Broader
commercialcommercial message

Synonym sets from Open English WordNet, CC BY 4.0.

Origin

Translations

Finnish mainosdokumentti
  • mainosdokumenttiprogram-length television commercial
French publireportage
  • publireportageprogram-length television commercial
German Infomercial
  • Infomercialprogram-length television commercial
Icelandic sjónvarpsörlýsing
  • sjónvarpsörlýsingprogram-length television commercial
Spanish infomercial, publirreportaje
  • infomercialprogram-length television commercial
  • publirreportajeprogram-length television commercial
  • anuncio m de teletiendaprogram-length television commercial
Cite this entry
APA

infomercial. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/infomercial

MLA

“infomercial.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/infomercial. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “infomercial,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/infomercial.

Source: infomercial on Wiktionary, CC BY-SA 4.0.