likeability

plural likeabilities · alternative likability

1. uncountableusuallyThe property that makes a person likeable, that allows them to be liked.

   Attractiveness and likeability isn't simply a matter of sexual desirability.

   1975, Leonard Berkowitz, A survey of social psychology

   2 more examples

   Perhaps the most striking result of this study was that a simple advertising likeability scale predicted sales winners 87% of the time.

   1998, John Philip Jones, How advertising works

   In the category condition. participants (1) guessed the targets' academic majors and (2) rated their likeability.

   2004, Wolfgang Stroebe, Miles Hewstone, The European Review of Social Psychology

   Synonyms: likableness