Meanings
- uncountableMarketing, especially when designed to mislead; false advertising.
Inspired by the solidarity of the resisting oppressed, they convince themselves that simplicity is the cultural soil from which a new society, purged of marketeering impersonality and trivial excess, grows.
1987, Todd Gitlin, chapter 6, in The Sixties: Years of Hope, Days of Rage, New York: Bantam, page 1642 more examples
Of course, there is nothing new about public relations firms being hired to merchandise candidates for public office, but the similarity of techniques between electioneering and marketeering is not always appreciated.
1970, Robert Hunter, chapter 17, in The Enemies of Anarchy, New York: Viking, published 1973, pages 143–144[…] there’s too much mildly evangelical marketeering mumbo-jumbo about dishes that ‘don’t just look amazing and taste delicious, but are packed with important nutrients that can help you feel and look beautiful too’.
2017 December 9, Tom Parker Bowles, “That’s using your noodle”, in Daily Mail
Origin
Cite this entry
marketeering. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/marketeering
“marketeering.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/marketeering. Accessed November 4, 2026.
WatkinsX Dictionary, s.v. “marketeering,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/marketeering.
Source: marketeering on Wiktionary, CC BY-SA 4.0.