marketingese

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noun

The jargon used in marketing.

Scrabble 19
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Meanings

nounmarketingese (uncountable)
  1. informaluncountableThe jargon used in marketing.

    When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept.

    1991 September, Popular Mechanics, volume 168, number 9, page 45

Origin

From marketing + -ese.

Full word history & related roots →
Cite this entry
APA

marketingese. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/marketingese

MLA

“marketingese.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/marketingese. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “marketingese,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/marketingese.

Source: marketingese on Wiktionary, CC BY-SA 4.0.