Meanings
martech1
nounmartech (countable and uncountable, plural martechs)
plural martechs · alternative MarTech · alternative Martech
- uncountableMarketing technology; technology (usually information technology) used for marketing.
This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.
2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185 - countableA marketing company.
MarTech2
noun
- Alternative letter-case form of martech
Martech3
noun
- Alternative letter-case form of martech
Origin
Clipping of marketing technology, modeled on fintech etc.
Full word history & related roots →Rhymes & wordplay
Anagrams
Cite this entry
APA
martech. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/martech
MLA
“martech.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/martech. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “martech,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/martech.
Source: martech on Wiktionary, CC BY-SA 4.0.