message unit

noun

An individual broadcasting slot, such as a single televised advertisement.

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Meanings

nounmessage unit (plural message units)

plural message units

  1. advertisingAn individual broadcasting slot, such as a single televised advertisement.

    The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).

    2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316
    1 more example

    The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.

    1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239
Cite this entry
APA

message unit. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/message%20unit

MLA

“message unit.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/message%20unit. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “message unit,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/message%20unit.

Source: message unit on Wiktionary, CC BY-SA 4.0.