microbrand

plural microbrands

1. A small commercial brand which is only recognised in a particular geographic or niche-interest market.

   If the DIY tribes conclude that Etsy is simply profiting from their initiative and inventiveness without brightening their microbrands, they'll quickly abandon the site.

   2010, Jeffrey Hollender, Bill Breen, The Responsibility Revolution, page 141

   2 more examples

   At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.

   2001, Elliot Ettenberg, The Next Economy, page 16

   At their first meeting, Mr. Chan recalled, Mr. Sternberg spoke philosophically about a series of microbrands, each with a unique reason for existence but none so overly distributed that it loses its voice.

   2015 September 2, Steven Kurutz, “Band of Outsiders: Fast Rise, Faster Fall”, in New York Times

present singular third person microbrands · participle present microbranding · participle past microbranded · past microbranded

1. To use a brand of this kind.