next big thing

plural next big things · alternative Next Big Thing

1. The most recent fad or trend.

   Even without media hype, there have been and always will be next big things.

   2015, Richard Faulk, The Next Big Thing: A History of the Boom-or-Bust Moments That Shaped the Modern World, →ISBN

   4 more examples

   The media spends most of its time telling us about the next big thing, while overlooking the power and the size of niche markets.

   2006, John Bradley Jackson, First, Best, Or Different: What Every Entrepreneur Needs to Know about Niche Marketing, →ISBN

   As soon as we think we're satisfied, the next version of the next big thing comes along and suddenly, we're supposed to be starving again—even though we've barely touched what we have.

   2011, David Shapiro, Choosing the Right Thing to Do, →ISBN, page 126

   Bioabsorbable coronary stents--are these the next big thing in coronary angioplasty?

   2012, Issues in Patents and Intellectual Property, →ISBN

   One politician present called the US land grab “inevitable”, adding: “AI is the next big thing, and no one is going to roll over and play dead and say, ‘You take over.’ China's not going to let that happen and certainly the US won't”.

   2023 November 4, Madhumita Murgia, Anna Gross, Cristina Criddle, “Summit exposes tensions over AI development despite emollient Chinese tone”, in FT Weekend, London: The Financial Times Ltd., →ISSN, →OCLC, page 12

2. Used other than figuratively or idiomatically: see next, big, thing.

plural Next Big Things

1. Alternative letter-case form of next big thing.

   Who is the only Lodestar vice president whose reputation hasn't been compromised by the failure of one of these Next Big Things?

   2000, John Guaspari, The Value Effect, →ISBN

   2 more examples

   I don't think there's going to be one Next Big Thing. Java's arrival was a Next Big Thing, and though it's unlikely to be the Last Next Big Thing, the rapid rise of Java was a special event, a coincidence of timing that could only happen by riding in the wake of the first introduction of the Internet and the World Wide Web.

   2008, Alexander Kolesnikov, Tapestry 5: Building Web Applications : a Step-by-step Guide to Java Web Development with the Developer-Friendly Apache Tapestry Framework, →ISBN

   With raves from scientists, food writers, and journalists alike, the Mediterranean Diet swept into magazines, cookbooks, and kitchens around the world, instantly nutrition's Next Big Thing.

   2014, Nina Teicholz, The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet, →ISBN