Meanings
- uncountableThe idea of using small suggestions to influence behavior and decision making.
1 more example
Much of Japan's success depends on a culture of discipline and obedience, but they also make extensive use of 'nudge theory' to encourage the behaviour they want to see on their network. [...] We even have our own government office devoted to nudge theory - the Behavioural Insights Team, run in partnership with the Cabinet Office and which has worked on projects with Transport for London and elsewhere on the railway.
2020 May 20, Stefanie Foster, “Comment: Safety first: now more than ever”, in Rail, page 3
Cite this entry
nudge theory. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/nudge%20theory
“nudge theory.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/nudge%20theory. Accessed November 4, 2026.
WatkinsX Dictionary, s.v. “nudge theory,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/nudge%20theory.
Source: nudge theory on Wiktionary, CC BY-SA 4.0.