passion point

plural passion points

1. businessA person's special interest, something that they care about and are driven by.

   What Westin needed was a passion point — something to serve as the focal point that would turn its simply satisfied guests into advocates.

   2007, Chris Denove, James Power, Satisfaction: How Every Great Company Listens to the Voice of the Customer, page 143

   1 more example

   It helps if facilitators model this process by introducing themselves through the use of a passion point and a story that makes it come alive.

   2012, Jay Rothman, From Identity-Based Conflict to Identity-Based Cooperation, page 30