petfluencer

plural petfluencers

1. social mediabusinessAn animal used as an influencer.

   That is why there are so many cat videos on the internet, creating cat celebrities and “petfluencers,” animals that help to sell products online.

   2021, Penelope Rich, Cat Tales: True Stories of Fantastic Felines

   1 more example

   […] And as you all know, petfluencers are increasingly attractive to film companies.' 'Wasn't there a hairless cat in an Austin Powers film once?' someone asks.

   2022, Kirstie Pelling, Life's a Catastrophe

2. social mediabusinessA human influencer who uses an animal for this purpose.

   You see, it's too late for me to become one of those 'petfluencers' – a tastemaker, babbling on about the latest trends in sundresses for coonhounds or why you should be using jewel-encrusted poop bags.

   2019, Vincent J. Musi, The Year of the Dogs, page 146