picture sort

noun

A research tool used to assess the effectiveness of advertising by asking consumers to select the pictures that best describe a brand.

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Meanings

nounpicture sort (plural picture sorts)

plural picture sorts

  1. advertisingA research tool used to assess the effectiveness of advertising by asking consumers to select the pictures that best describe a brand.
Cite this entry
APA

picture sort. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/picture%20sort

MLA

“picture sort.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/picture%20sort. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “picture sort,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/picture%20sort.

Source: picture sort on Wiktionary, CC BY-SA 4.0.