pop-up

alternative popup

1. not comparableComing into view suddenly from a concealed position.

   I packed a pop-up hamper in my suitcase.

2. not comparableOpening out to form a three-dimensional structure when the page of a book is opened.

   […] I had a pop-up book of sexual organs by the time I was four –[…]

   1985, Margaret Atwood, “Night”, in The Handmaid’s Tale, Toronto, Ont.: McClelland and Stewart, →ISBN, page 155

3. not comparableOperating or existing for a brief period only; temporary.

   But then this is essentially a pop-up team, glued into place brilliantly, with certain parts already chafing and smoking. Chelsea’s two top goalscorers could be off in a month, Diego Costa to cause an international incident in China, [Eden] Hazard to the usual summer suspects.

   2017 May 13, Barney Ronay, “Antonio Conte’s brilliance has turned Chelsea’s pop-up team into champions”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC

4. not comparablegovernmentEmploying the cold launch technique.

plural pop-ups · alternative popup

1. InternetA pop-up advertisement; an advertisement that is triggered to appear on a computer screen when the user accesses a particular web page.
2. ball gamesA pop-up ball: a ball that has been hit to a considerable height above the infield or the shallow outfield; a pop fly.
3. A folded paper element which pops up from a book, greeting card, etc.

   Synonyms: banner, callout, flyout, flyover, modal, overlay, popover

4. A business that opens for a brief temporary period only, such as a temporary restaurant.

   I came across this recipe when Helen Graham cooked it for Bracia and Friends, a pop-up whose USP is that chefs must cook a single dish.

   2024 July 13, Harriet Fitch Little, “A reimagined classic”, in FT Weekend (Life & Arts section), London: The Financial Times Ltd., →ISSN, →OCLC, page 19

   2 more examples

   Pop-ups often charge restaurant prices, but without advance menus, quality control, health-inspected facilities or professional service. Bring cash and arrive early: most pop-ups don't accept credit cards, and popular dishes run out fast.

   2012, Sam Benson, Alison Bing, Coastal California, Lonely Planet

   Ms. Setti recently had to close her bar after a change of management at the food hall that housed it. But she plans to launch several pop-ups and hopes to find a new permanent space by the middle of the year, she said.

   2023 February 15, John Eligon, “Exploring South Africa’s Black Wine Scene”, in The New York Times