Meanings
adjectivepre-to-post (not comparable)
- not comparableadvertisingRelating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.
2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research1 more example
This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]
1977, Proceedings of the Annual Conference of the American Academy of Advertising
Cite this entry
APA
pre-to-post. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/pre-to-post
MLA
“pre-to-post.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/pre-to-post. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “pre-to-post,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/pre-to-post.
Source: pre-to-post on Wiktionary, CC BY-SA 4.0.