premiumisation

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A form of premiumization — The move towards more expensive premium products.

Scrabble 20

Meanings

nounpremiumisation (uncountable)
  1. alternativeuncountableAlternative form of premiumization.

    Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.

    2015 August 5, Rebecca Smithers, “UK tea sales fall by more than 6% over past five years”, in The Guardian

Origin

Cite this entry
APA

premiumisation. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/premiumisation

MLA

“premiumisation.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/premiumisation. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “premiumisation,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/premiumisation.

Source: premiumisation on Wiktionary, CC BY-SA 4.0.