private label

plural private labels

1. Synonym of own brand.

   You'd be surprised how many name brand companies produce some private label work for the big box and grocery chains.

   1 more example

   This summer, Mondelez International sued Aldi, claiming its private-label cookie line “blatantly copies” the packaging of popular signature snacks like Oreos and Chips Ahoy!

   2025 August 6, Julie Creswell, “Aldi’s Passionate, Cultlike Following Fuels Its Rapid Expansion Plans”, in The New York Times

   Synonyms: own brand

present singular third person private labels · US participle present private labeling · UK participle present private labelling · US participle past private labeled · US past private labeled · UK participle past private labelled · UK past private labelled

1. transitiveTo produce (something) and apply a private label to it; to make (something) under a private label.

   it was private labelled

   1 more example

   they private labelled it for X