production value

plural production values

1. plural normallyperforming artsbroadcastingA method, material, or stagecraft skill used in the production of a motion picture or artistic performance; the technical quality of such a method, material, or skill.

   Soon the novelty of all-talking pictures wore off and incidental music began to make a comeback. It was, after all, an added production value.

   1969, Toby Haggith, “Face the Music”, in Film Quarterly, volume 22, number 4, page 11

   1 more example

   The New York publicity people asked the studio people if the films were to be shot in colour or not so as to decide if whether to feature that production value in the promotional campaigns.

   1994, Mark S. Miller, “Helping Exhibitors: Pressbooks at Warner Bros. in the Late 1930s”, in Film History, volume 6, number 2, page 189