puffery

plural pufferies

1. countableuncountableAn act of puffing.
2. countableuncountableExcessive or false public praise.
3. countableuncountableSuperficial or insubstantial material; fluff.

   Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

   1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294

   1 more example

   Cigarheads even have a new magazine, a lavish, glossy two-pound package of pride and puffery called Cigar Aficionado.

   1996 November 28, J. E. Lighter, “Blowing Smoke”, in The Atlantic, →ISSN, archived from the original on 12 Sep 2015