rebranding

1. gerundparticiplepresentpresent participle and gerund of rebrand

plural rebrandings

1. The association of a new brand, trademark, image, or appearance with a product or service.

   The frequent rebrandings of the product have confused some customers.

   2 more examples

   A dictionary on historical principles is one that is modelled on the Oxford English dictionary. In fact, before undergoing rebranding, the original title of the now-familiar Oxford English dictionary was A new English dictionary on historical principles.

   2018, James Lambert, “Anglo-Indian slang in dictionaries on historical principles”, in World Englishes, volume 37, page 248

   In the years since ‘RVA’ became an official brand … the community has worked to change the narrative,” says Lemon, referring to the successful RVA rebranding push launched more than a dozen years ago.

   2024 June 24, Kari Smith, “This creative capital city deserves a lot more attention”, in CNN, archived from the original on 30 Aug 2024