rebrand

present singular third person rebrands · participle present rebranding · participle past rebranded · past rebranded

1. To change the brand name, logo, or image of a product or organization.

   Acme Co. is trying to rebrand their line of toasters under the Bewidget name.

   4 more examples

   Many have spoken about the need for a rebranding of America. Rebrand, restart, reboot.

   2009 October 17, Bono, “Rebranding America”, in The New York Times, →ISSN

   The latter issue dramatizes the long shadow Brexit is casting on Mr. Johnson’s effort to rebrand Britain as a vital player on the global stage.

   2021 June 14, Mark Landler, “Boris Johnson’s ‘Global Britain’ Makes Shaky Start at G7 Summit”, in The New York Times, →ISSN

   Gaining a new headcode, it is then rebranded as the 2103 Carmarthen-Fishguard Harbour - a place I'd never visited by rail.

   2022 November 2, Paul Bigland, “New trains, old trains, and splendid scenery”, in RAIL, number 969, page 59

   That has set off for alarm bells for critics who warn that the Secretary of Defense – pointedly rebranded “Secretary of War” – has rapidly transformed the Pentagon into the staging ground for an ideological and religious crusade.

   2026 March 8, David Smith, “‘A very dangerous person’: alarm as Pete Hegseth revels in carnage of Iran war”, in The Guardian, →ISSN

plural rebrands

1. A change to the brand name, logo, or image of a product or company.

   Management decided it was time for a complete rebrand.

   3 more examples

   Typically, a rebrand is either a fundamental change of the core ideology of everything you are, or at a more pithy level, a change in how you visually manifest that core idea.

   2015 May 22, Jason Hartley, “Lib Dems don't need a rebrand - they need to reconnect to their existing brand”, in The Guardian

   There are a number of issues here. First up, non-traditional working practices need a major rebrand. We need to move away from the assumption that “working flexibly” means “working less”.

   2015 July 6, Lottie O'Conor, “Presenteeism over productivity: why flexible working needs a rebrand”, in The Guardian

   Before engaging in a rebrand, it is important to consider how a rebrand can and will influence loyal consumers, fans, students, and alumni.

   2016, “Collegiate Athletic Rebranding”, in Journal of School Public Relations, volume 37, number 2, Rowman & Littlefield, →ISBN, →ISSN, page 264

   Synonyms: rebranding