self-liquidator

noun

A special offer that covers the promoter's costs despite being presented as a discount.

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Meanings

nounself-liquidator (plural self-liquidators)

plural self-liquidators

  1. businessA special offer that covers the promoter's costs despite being presented as a discount.

    Self-liquidators were popular in the days of resale price maintenance, before the widespread development of retail discounting and mail order.

    2008, Roddy Mullin, Julian Cummins, Sales Promotion, page 237

Origin

From self- + liquidator.

Full word history & related roots →
Cite this entry
APA

self-liquidator. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/self-liquidator

MLA

“self-liquidator.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/self-liquidator. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “self-liquidator,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/self-liquidator.

Source: self-liquidator on Wiktionary, CC BY-SA 4.0.