self-promotion

noun

The purposeful act of presenting oneself to others in a favorable way, often viewed by others negatively as forceful, exaggerated, or self-indulgent.

Meanings

nounself-promotion (countable and uncountable, plural self-promotions)

plural self-promotions

  1. countableuncountableThe purposeful act of presenting oneself to others in a favorable way, often viewed by others negatively as forceful, exaggerated, or self-indulgent.

    The resources channelled to those institutions which showed themselves most adept at formfilling, self-promotion and presentation were inadequate to sustain the quality they claimed.

    1997, Eric J Evans, Thatcher and Thatcherism

Origin

  1. Proto-Indo-European*swé?
  2. Proto-Indo-European*selbʰ-
  3. Proto-Germanic*selbaz
  4. Old Englishself
  5. Old Englishself-
  6. Middle Englishself-
  7. Englishself-
  8. Proto-Indo-European*per-der.?
  9. Proto-Indo-European*pér
  10. Proto-Indo-European*pró
  11. Proto-Indo-European*pro-
  12. Proto-Italic*pro-
  13. Latinprō-
  14. Proto-Indo-European*m(y)ewh₁-
  15. Proto-Indo-European*m(y)owh₁éyeti
  16. Proto-Italic*moweō
  17. Latinmoveō
  18. Latinprōmoveō
  19. Late Latinprōmotiō
  20. Old Frenchpromocion
  21. Englishpromotion
  22. Englishself-promotion

From self- + promotion.

Full word history & related roots →

Translations

Hungarian önreklámozás
  • önreklámozásthe act of promoting oneself
Polish autopromocja
  • autopromocjathe act of promoting oneself
Swedish självpromotion, självbefordran
  • självpromotionthe act of promoting oneself
  • självbefordranthe act of promoting oneself
Cite this entry
APA

self-promotion. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/self-promotion

MLA

“self-promotion.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/self-promotion. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “self-promotion,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/self-promotion.

Source: self-promotion on Wiktionary, CC BY-SA 4.0.