selling point

plural selling points

1. idiomaticbusinessThe property or characteristic of a good that most attracts purchasers.

   May 16 2003, CBS News, Renee Zellweger's '60s Flashback - The Early Show But for Zellweger, the major selling point was the script. "It was such a great read," says the actress.

   4 more examples

   With such powerful selling-points, why is it, as recent editorial comment and correspondence in this journal has revealed, that "Condor" has yet to bring a warm glow to the countenance of the L.M.R.'s accountants?

   1960 January, G. Freeman Allen, “"Condor"—British Railways' fastest freight train”, in Trains Illustrated, page 46

   So the main interest of the book (and its selling point, carefully highlighted in the blurbs) lies in the contradiction between the feminist ideals of equality and independence in relationships

   1985, Mariana Valverde, Sex, power and pleasure

   March 25 1982, LA Times, One Last Time Around Ocean Boulevard Route When the Long Beach Grand Prix was started in 1975 the major selling point was that Formula One cars would race down Ocean Blvd...

   The unique selling point of the Dowty wagon control system is that it can both retard and accelerate wagons, and therefore remains the only 'total wagon control system' available for hump marshalling yards, even in 2021.

   2021 June 2, Michael Rhodes, “Tinsley reborn...”, in RAIL, number 932, page 36