showrooming

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noun

The act or practice of inspecting the merchandise in a physical store, then purchasing the identical product from an online merchant.

“Traditional retailers are devising strategies to counteract the threat from showrooming.”

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Meanings

nounshowrooming (uncountable)
  1. uncountableThe act or practice of inspecting the merchandise in a physical store, then purchasing the identical product from an online merchant.
  2. uncountableThe act or practice of using a physical store as a showroom for an online merchant.

    Traditional retailers are devising strategies to counteract the threat from showrooming.

    1 more example

    Best Buy Co. Inc. CEO Hubert Joly denied that "showrooming" is a threat to the retailer in an interview with the Star Tribune published on Sunday.

    2012 September 10, Katharine Grayson, “Best Buy CEO Joly calls showrooming a 'falsehood'”, in Minneapolis-St. Paul Business Journal
verb
  1. gerundparticiplepresentpresent participle and gerund of showroom
Cite this entry
APA

showrooming. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/showrooming

MLA

“showrooming.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/showrooming. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “showrooming,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/showrooming.

Source: showrooming on Wiktionary, CC BY-SA 4.0.