strapline

plural straplines · alternative strap line

1. journalismA secondary heading or headline, especially one printed above another.
2. UKA memorable slogan attached to a commercial brand.

   1 more example

   On Tuesday, Buzzfeed published a long piece by Reggie Ugwu, looking at how a variant of instrumental electronic music had become the favoured soundtrack of the “alt-right”, the US-based far-right movement. Within hours, a website whose strapline declares it is “destroying Jewish tyranny” had picked up on the piece.

   2016 December 14, Michael Hann, “'Fashwave': synth music co-opted by the far right”, in The Guardian, archived from the original on 25 Jul 2018

   Synonyms: tagline