take a licking and keep on ticking

verb

To be tough; to have endurance; to have the capacity to absorb stress or damage, but still be able to function.

Meanings

verbtake a licking and keep on ticking (third-person singular simple present takes a licking and keeps on ticking, present participle taking a licking and keeping on ticking, simple past took a licking and kept on ticking, past participle taken a licking and kept on ticking)

present singular third person takes a licking and keeps on ticking · participle present taking a licking and keeping on ticking · past took a licking and kept on ticking · participle past taken a licking and kept on ticking

  1. idiomaticTo be tough; to have endurance; to have the capacity to absorb stress or damage, but still be able to function.

    Insurance allows your business to take a licking and keep on ticking.

    2006, Anthony Mancuso, LLC Or Corporation?: How to Choose the Right Form for Your Business, page 47
    4 more examples

    How am I supposed to knock these other guys off. My wild card is nothing but defensive. I take a licking and keep on ticking. Big whoop.

    2008, George R. R. Martin et al., Inside Straight, page 124

    The persistence-through-change of Romantic ideologemes — the way they've taken a licking and kept on ticking — is explicable by their extension and saturation — their participation — in ongoing formations of capitalism and disciplinarity.

    1997, Ira Livingston, Arrow of Chaos: Romanticism and Postmodernity, section 2.3

    "That," the first said, "was one hardy son of a bitch. Took a licking but went on ticking. I heard he made it all the way down off the mountain before he snuffed it."

    1994, Pinckney Benedict, Dogs of God, page 204

    But the car amazed him. It kept going. And that too struck him as funny. Takes a licking, keeps on ticking.

    1986, David Morrell, The Fraternity of the Stone, page 177

Origin

Derived from the advertising slogan for Timex wrist-watches.

Full word history & related roots →
Cite this entry
APA

take a licking and keep on ticking. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/take%20a%20licking%20and%20keep%20on%20ticking

MLA

“take a licking and keep on ticking.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/take%20a%20licking%20and%20keep%20on%20ticking. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “take a licking and keep on ticking,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/take%20a%20licking%20and%20keep%20on%20ticking.

Source: take a licking and keep on ticking on Wiktionary, CC BY-SA 4.0.