target audience

noun

The primary group of people for whom a publication, advertisement or other type of media is designed to appeal.

Meanings

nountarget audience (plural target audiences)

plural target audiences

  1. businessThe primary group of people for whom a publication, advertisement or other type of media is designed to appeal.

    Synonyms: target group

Synonyms & antonyms

nounThe primary group of people for whom a publication, advertisement or other type of media is designed to appeal.

Also see

Translations

Catalan públic destinatari
  • públic destinatarigroup of people
Chinese Mandarin 目標受眾 /目标受众
  • 目標受眾 /目标受众 (mùbiāo shòuzhòng)group of people
Danish målgruppe
  • målgruppegroup of people
Dutch doelgroep
  • doelgroepgroup of people
Finnish kohdeyleisö, kohderyhmä
  • kohdeyleisögroup of people
  • kohderyhmägroup of people
French audience cible
  • audience ciblegroup of people
German Zielpublikum, Zielgruppe
  • Zielpublikumgroup of people
  • Zielgruppegroup of people
Hungarian célközönség, célcsoport
  • célközönséggroup of people
  • célcsoportgroup of people
Norwegian Bokmål målgruppe
  • målgruppegroup of people
Portuguese audiência-alvo, audiência objetivada
  • audiência-alvogroup of people
  • audiência objetivadagroup of people
  • público-alvogroup of people
Russian целевая аудитория
  • целевая аудитория (celevaja auditorija)group of people
Swedish målgrupp
  • målgruppgroup of people
Vietnamese công chúng mục tiêu
  • công chúng mục tiêugroup of people
Cite this entry
APA

target audience. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/target%20audience

MLA

“target audience.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/target%20audience. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “target audience,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/target%20audience.

Source: target audience on Wiktionary, CC BY-SA 4.0.