Meanings
nountarget group (plural target groups)
plural target groups
- businessThe primary group of people that something, usually an advertising campaign, is designed to appeal to.
Synonyms: target audience, target demographic
Synonyms & antonyms
nounThe primary group of people that something, usually an advertising campaign, is designed to appeal to.
Similar
target audiencetarget demographic
Also see
Translations
Chinese Mandarin 目標受眾 /目标受众
- 目標受眾 /目标受众group of people
Czech cílová skupina
- cílová skupinagroup of people
Danish målgruppe
- målgruppegroup of people
Dutch doelgroep
- doelgroepgroup of people
Finnish kohderyhmä
- kohderyhmägroup of people
French groupe cible, groupe ciblé
- groupe ciblegroup of people
- groupe ciblégroup of people
German Zielgruppe
- Zielgruppegroup of people
Hungarian célcsoport
- célcsoportgroup of people
Norwegian Bokmål målgruppe
- målgruppegroup of people
Polish grupa docelowa
- grupa docelowagroup of people
Russian целевая группа, целевая аудитория
- целевая группа (celevaja gruppa)group of people
- целевая аудитория (celevaja auditorija)group of people
Swedish målgrupp
- målgruppgroup of people
Cite this entry
APA
target group. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/target%20group
MLA
“target group.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/target%20group. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “target group,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/target%20group.
Source: target group on Wiktionary, CC BY-SA 4.0.