unwoke

alternative un-woke

1. archaicnot comparablepoeticNot having been woken.
2. CanadaUScolloquialnot comparableNot woke, especially in social justice contexts.

   Today’s culture war is being waged not between religion and secularism but between groups that the Catholic writer Matthew Schmitz has described as “the woke and the unwoke.”

   2022 June 2, Nate Hochman, “What Comes After the Religious Right?”, in The New York Times, →ISSN

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   Finally, there came his involvement with Markle. […] a woman of colour and a feminist whose presence in his life would soon require that he forcefully denounce racism and sexism in the British press (and, I trust, among his more un-woke friends and relations).

   2018 May 5, Margo Jefferson, “No Cinderella: Margo Jefferson on the real Meghan Markle”, in The Guardian

present singular third person unwokes · participle present unwoking · participle past unwoked · past unwoked · alternative un-woke

1. informaltransitiveTo remove woke or socially progressive influence from (something); to make unwoke.

   It would of course be premature to declare that Swinney's policy reset amounts to the "unwoking" of the Scottish government.

   2024 May 12, Iain Macwhirter, “John Swinney is following votes by 'unwoking' SNP”, in The Times, London: News UK, →ISSN, →OCLC, archived from the original on 05 Jun 2024

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   Kahn put it more bluntly, saying "this is wielding a sledgehammer in a crowded restaurant: 'We've decided CBS is too woke — and we're going to unwoke it'."

   2025 July 30, Daniel Thomas, Christopher Grimes, Anna Nicolaou, James Fontanella-Khan, quoting Gabriel Kahn, “Paramount deal thrusts David Ellison into Trump’s war with US media”, in Financial Times, London: The Financial Times Ltd., →ISSN, →OCLC, archived from the original on 30 Jul 2025

   After a call with White House officials and a logo change earlier this week, the company unwoked itself to President Trump's liking.

   2025 August 30, Katie Rogers, “From Cracker Barrel to Sydney Sweeney, Trump Has an Opinion to Share”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 31 Aug 2025

   Synonyms: dewokify, unwoken