value proposition canvas

noun

A diagram mapping the benefits of a company's product or service to the needs and desires of a potential customer.

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Meanings

nounvalue proposition canvas (plural value proposition canvases)

plural value proposition canvases

  1. businessA diagram mapping the benefits of a company's product or service to the needs and desires of a potential customer.
Cite this entry
APA

value proposition canvas. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/value%20proposition%20canvas

MLA

“value proposition canvas.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/value%20proposition%20canvas. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “value proposition canvas,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/value%20proposition%20canvas.

Source: value proposition canvas on Wiktionary, CC BY-SA 4.0.