Meanings
nounviral marketing (uncountable)
- uncountableadvertisingA technique aiming at reproducing "word of mouth", usually on the Internet or by email, for humorous, political or marketing purposes.
A famous example of viral marketing is the rapid spread of Hotmail as a free email service. Attached to each email was a short advertisement and Hotmail's URL, and customers spread the word about Hotmail simply by emailing their family and friends.
2006, Oded Maimon, Lior Rokach, Data Mining and Knowledge Discovery Handbook, Springer Science & Business Media, →ISBN, page 424
Translations
Finnish viraalimarkkinointi
- viraalimarkkinointia marketing technique
German Empfehlungsvertrieb, Freundschaftswerbung
- Empfehlungsvertrieba marketing technique
- Freundschaftswerbunga marketing technique
Polish marketing wirusowy
- marketing wirusowya marketing technique
Russian ви́русный ма́ркетинг
- ви́русный ма́ркетинг (vírusnyj márketing)a marketing technique
Turkish salgın pazarlama
- salgın pazarlamaa marketing technique
Ukrainian ві́русний ма́ркетинг
- ві́русний ма́ркетинг (vírusnyj márketynh)a marketing technique
Cite this entry
APA
viral marketing. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/viral%20marketing
MLA
“viral marketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/viral%20marketing. Accessed November 5, 2026.
Chicago
WatkinsX Dictionary, s.v. “viral marketing,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/viral%20marketing.
Source: viral marketing on Wiktionary, CC BY-SA 4.0.