viral media

noun

Media that is passed from person to person.

Meanings

nounviral media (uncountable)
  1. uncountableMedia that is passed from person to person.

    The ecology of networked media call for juxtapositions that suggest the rhizomatic connections between, for instance, intellectual property (IP) rights and viral media, or neo-liberalism and social network sites (SNS).

    2008, Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, New Media: A Critical Introduction, Routledge, →ISBN, page 164

Origin

Attributed to Douglas Rushkoff.

Full word history & related roots →
Cite this entry
APA

viral media. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/viral%20media

MLA

“viral media.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/viral%20media. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “viral media,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/viral%20media.

Source: viral media on Wiktionary, CC BY-SA 4.0.