Effie

1. A diminutive of the female given name Euphemia, also used as a formal given name in the 19th century.

   He said to Effie Perine: “Yes, sweetheart?” She was a lanky sunburned girl whose tan dress of thin woolen stuff clung to her with an effect of dampness.

   1930, Dashiell Hammet, The Maltese Falcon, New York, N.Y.; London: Alfred A[braham] Knopf, →OCLC, page 3

   1 more example

   "Yes, little wild flower - I shall call you that, unless your name sounds like you. What is it, dear?" / "Effie Malie." / "That is charming; now, Effie Malie, sit down upon this mossy bank with me, […]

   1857, J. T. Bickford, Scandal, Shepard, Clark, and Brown, page 82

2. An unincorporated community in Avoyelles Parish, Louisiana, United States.
3. A city in Itasca County, Minnesota, United States.
4. An unincorporated community in Tallahatchie County, Mississippi, United States.
5. An unincorporated community in Wayne County, West Virginia, United States.

plural Effies

1. businessAn annual award given for effective marketing.

   Grey Advertising won gold Effies for General Foods' Dream Whip and Swift's Sizzlean, and a pair of gold Effies went to Ally & Gargano for MCI Telecommunications and Pentax.

   1982, Advertising Age Yearbook