adrate

A1D2R1A1T1E1

noun

The rate charged for placing a commercial advertisement in the media.

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Meanings

nounadrate (plural adrates)

plural adrates

  1. advertisingThe rate charged for placing a commercial advertisement in the media.

    However, from time to time, trade magazines publish adrates which may be used as a general guide. The following table provides indicative advertising rates for selected popular programmes on American national television networks, broadcast during prime time viewing hours.

    2018, Conner Acevedo, Consumer Behaviour and Advertising Management, page 149

Origin

ad + rate

Full word history & related roots →

Rhymes & wordplay

Anagrams

Teradaradate
Cite this entry
APA

adrate. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/adrate

MLA

“adrate.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/adrate. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “adrate,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/adrate.

Source: adrate on Wiktionary, CC BY-SA 4.0.