backsell

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noun

The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.

Scrabble 16
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Meanings

nounbacksell (plural backsells)

plural backsells

  1. businessThe promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.

    Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.

    1984, Industrial Marketing Digest, volume 9, page 132
verbbacksell (third-person singular simple present backsells, present participle backselling, simple past and past participle backsold)

present singular third person backsells · participle present backselling · participle past backsold · past backsold

  1. businessTo promote in this manner.

Origin

From back- + sell.

Full word history & related roots →

Rhymes & wordplay

Anagrams

sellback
Cite this entry
APA

backsell. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/backsell

MLA

“backsell.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/backsell. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “backsell,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/backsell.

Source: backsell on Wiktionary, CC BY-SA 4.0.