broification

B3R1O1I1F4I1C3A1T1I1O1N1

noun

The process of someone or something becoming aligned with bro culture.

Scrabble 19

Meanings

nounbroification (uncountable)

alternative bro-ification

  1. slanguncountableThe process of someone or something becoming aligned with bro culture.

    Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]

    2024 October 4, Nitasha Tiku, Naomi Nix, “Inside the bro-ification of Mark Zuckerberg”, in The Washington Post

Origin

Cite this entry
APA

broification. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/broification

MLA

“broification.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/broification. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “broification,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/broification.

Source: broification on Wiktionary, CC BY-SA 4.0.