category killer

noun

A retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.

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Meanings

nouncategory killer (plural category killers)

plural category killers

  1. USbusinessA retailer that offers a wider selection of merchandise in a category than existing retailers, at lower prices, thereby gaining substantial share of the market and "killing" the existing retailers.
  2. A speedrun so fast that beating it is considered unattainable, thereby "killing" the category it became the record for.
Cite this entry
APA

category killer. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/category%20killer

MLA

“category killer.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/category%20killer. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “category killer,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/category%20killer.

Source: category killer on Wiktionary, CC BY-SA 4.0.