collateral material

noun

Any type of media designed to convey a message about a company for an audience with the intention of increasing sales and brand awareness.

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Meanings

nouncollateral material (plural collateral materials)

plural collateral materials

  1. businessAny type of media designed to convey a message about a company for an audience with the intention of increasing sales and brand awareness.
Cite this entry
APA

collateral material. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/collateral%20material

MLA

“collateral material.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/collateral%20material. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “collateral material,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/collateral%20material.

Source: collateral material on Wiktionary, CC BY-SA 4.0.