Meanings
- uncountableThe study of the reactions of consumers to various (possible) products they might buy.
Synonyms: customer research
Synonyms & antonyms
nounThe study of the reactions of consumers to various (possible) products they might buy.
Cite this entry
consumer research. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/consumer%20research
“consumer research.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/consumer%20research. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “consumer research,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/consumer%20research.
Source: consumer research on Wiktionary, CC BY-SA 4.0.