consumerization

plural consumerizations

1. uncountableThe process of consumerizing.

   For many technologies, commercialization happens decades before consumerization.

   2 more examples

   Mechanical refrigeration and air conditioning underwent commercialization decades before their consumerization.

   “What’s behind this is the mass consumerization of health information,” said Dr. David J. Brailer, the former health information technology coordinator in the Bush administration, who now heads a firm that invests in health ventures.

   2007 August 14, Steve Lohr, “Google and Microsoft Look to Change Health Care”, in New York Times

2. countablerareAn instance of that process.

   a wave of IT consumerizations leading to the advent of the bring-your-own-device era