downmarket

comparative more downmarket · superlative most downmarket

1. economicsDesigned for low-income consumers.

   Near-synonym: low-end

   Synonyms: low-end · Antonyms: upmarket, upscale, high-end

2. Of, or relating to the less prestigious sector of the market.

   Near-synonym: low-end

   Synonyms: low-end · Antonyms: upmarket, upscale, high-end

comparative more downmarket · superlative most downmarket

1. Towards the less prestigious sector of the market.

   Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation.

   2021 December 15, Robin Leleux, “Awards honour the best restoration projects: The Great Western Railway Craft Skills Award: Victoria Arcade”, in RAIL, number 946, page 59

   Antonyms: upmarket

present singular third person downmarkets · participle present downmarketing · participle past downmarketed · past downmarketed

1. transitiveTo render or become downmarket.

   If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]

   2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges, page 37

   1 more example

   As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.

   2000, Helen Jefferson Lenskyj, Inside the Olympic Industry: Power, Politics, and Activism, page 147