hypermasculine

comparative more hypermasculine · superlative most hypermasculine

1. Extremely masculine

   But it's also in keeping with menswear's current preoccupation with authenticity, a return to basic, hardworking and hypermasculine clothing.

   2009 February 26, Loretta Chin, “Canada produces fashion by buddies and brothers”, in Toronto Star

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   I can see why Jeremy’s Razors is focusing its ad dollars on men who might appreciate its hypermasculine message. But the reverse is not as clear: Are these men better off for having been pitched an “anti-woke” razor?

   2023 April 6, Julia Angwin, “If It’s Advertised to You Online, You Probably Shouldn’t Buy It. Here’s Why.”, in The New York Times, →ISSN